Rebranding of the Chassepierre Festival
This project, developed for a school course, focuses
on the rebranding of the Festival International des Arts de la Rue in Chassepierre.
on the rebranding of the Festival International des Arts de la Rue in Chassepierre.
These are not frightening monsters, but fantastic, poetic, and unpredictable creatures that transform the village into a space suspended between reality and imagination. For two days, the streets fill with acrobats, musicians, dancers, and performers, creating an immersive experience full of wonder, surprise, and collective participation.
Concept Once a year, the village of Chassepierre
is overrun by a band of joyful monsters: acrobats, musicians, dancers, and performers transform the streets into a space of wonder and surprise.
is overrun by a band of joyful monsters: acrobats, musicians, dancers, and performers transform the streets into a space of wonder and surprise.
Goal To strengthen the festival’s visual identity, convey its magical and engaging atmosphere,
and invite the audience to experience this unique, immersive event.
and invite the audience to experience this unique, immersive event.